Friends Make The World Easier - 2016

Another image script for Rocky's, this time pulling on the heartstrings--another tried-and-true marketing tactic.

I wanted to create an image of loyalty to the prospective customer, as the citizenry of Colorado began to change. Gone were the natives, as waves of green-loving explorers poured into the state. 

This was my way of saying goodbye to all our loyal customers, giving them a sentimental reminder for their individual jaunts down the road.

The script also marked a blow against the way competitors turned to a more automated way of conducting business. 

Times were changing, and this was a last, longing look back.