Social Media Blitz - 2010

 Rocky's Autos entered the new world of social media multiple accounts, across the popular platforms Facebook, Twitter, Instagram and YouTube. The possibilities of increased visibility were readily apparent, and the brand took off. The immediate recognition factor of all Rocky's characters lent to the success of this endeavor. 

I wrote this spot with speedy performance in mind, a la Abbott and Costello's "Who's On First". 

Rocky's commercials weren't just for TV, any more.